Neena Rouhani: Star power doesn’t always equal chart-topping success.
With these numbers in mind, 185,000 units and another Number One for Not All Heroes doesn’t feel surprising. 1 behind 99,000 album-equivalent units in 2018, his 21 Savage team-up Savage Mode II repeated at the top of the chart with 171,000 units in 2020. After Not All Heroes Wear Capes debuted at No. But the producer’s collaborative albums have also seen steady commercial growth. Not All Heroes Wear Capes had 11 featured acts, from Drake to Travis Scott Heroes & Villains added two more to the party. This blockbuster win is a deserved one for Metro and Co.Įlias Leight: Metro Boomin has always benefitted from star-studded guest lists. That and a genius rollout anchored by his Hollywood BFF Morgan Freeman draws intrigue every time. He doesn’t simply copy and paste gaudy features onto a tracklist – he’s a mastermind who skillfully maps out his records from start to finish. Metro Boomin’s name probably helped – years of hearing his name on your favorite songs engenders some trust – but I’m picturing many of this album’s listeners already being sold on listening to it, based on the A-list MCs involved.īut! Coming at the question another way, Metro Boomin’s reputation as a producer and album artist were key to the impressive first-week numbers: his reputation helped him land all these big names in the first place, and those names drove the album’s success.Ĭarl Lamarre: Nayvadius Cash said it best: If Young Metro don’t trust you… but seriously, I think Metro has blossomed into a perennial go-to producer because of his out-of-the-box concoctions. Does it speak more to you to the featured names involved, or to Metro Boomin’s reputation as a producer and album artist?Įric Renner Brown: For listeners who aren’t immersed in music media – so, the bulk of who propelled this album’s first-week success – here’s how I imagine this went down: Devoted fans of one of Heroes & Villains‘ featured artists saw the artist they like had a new track out, followed the streaming service hyperlink to the album, inevitably saw a bunch of other artists they liked, and decided to press play. Obviously an album with a guest list the size of Heroes & Villains‘ is going to get attention, but 185k is a pretty staggering first-week number for any producer-led set. How did Metro score such a big debut for his new set? And will “Creepin'” be a breakout hit to carries over well into 2023? Billboard staffers discuss these questions and more below.ġ.
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